There's a lot more cool stuff you can do in Twitter Advanced Search, including: So for, I've given you just a few key searches to get you started. You can quickly check your list of words for monthly search volume in ( " target="_blank) Advanced Search Queries These words are the same words customers will also be entering into Google Search, and so can help your SEO efforts, especially for long tail terms. SEO Bonus: What customers type directly into Search (Here is that actual search ( shampoo %3A" target="_blank)). Here's how to find customer that's unhappy with your competitor's shampoo product. And that's powerful information for you and your product positioning, right? Often you'll learn their specific problems, and what they were unhappy about. You can combine queries to get more detailed results. Advanced Search Query 4 - Combined Competitor, Keyword and Sentiment (Here is that actual search ( conditioner" target="_blank)). SEARCH: Competition, Keyword: conditioner (Here is that actual search ( shampoo" target="_blank)). This could be helpful to look at an aspect of a specific product: You can also research your competition by keyword. TIP: These people could become customers - you could reach out and maybe you'll win a new customer for your competition? Advanced Search Query 3 - for Competitor by Keyword (Here is that actual search ( %3A" target="_blank)).) SEARCH: Competition, Negative Sentiment: :( Let's find what people that are unhappy with the competition actually say: You can also research your competition by sentiment. Advanced Search Query 2 - Research Competitor Sentiment (Here is that actual search ( "how do i" shampoo" target="_blank)). (Here is that actual search ( "can anyone recommend" shampoo" target="_blank)). Suppose you have a new hair product (yes cheesy, I know, but its just an example, ok? feel free to replace with something relevant to "cool SaaS product or cool 2 sided marketplace or cool app") and you wanted to know what potential customers were already saying about shampoo: Let's take a trivial example to see how this works. So, how do you find the words your customers say using Twitter Advanced Search? You can search for questions and sentiment on competition’s twitter account, or for questions like: You can then use those same words across all your communications, including:Īdvanced Search Query 1 - Uncover Customer's Words Twitter advanced search literally gives you customer mind reading SuperPowers! You can use the power of Twitter advanced search to discover the hidden words your customers already use when they describe your product, or the problem you solve, or your competitors' product, and with this knowledge of your customer minds, your messaging will be able speak directly to them. Twitter advanced search literally gives you customer mind reading SuperPowers! How do you do an advanced search on twitter? This post shows you 3 quick ways to uncover keywords and even competitor sentiment using ( " target="_blank). ( " target="_blank) is a treasure trove where you can learn what your potential customers asking your competition, or search for phrases including keywords that relate to the problem your business solves. This applies from the moment potential customers/leads see your ads, arrive at your website or landing pages, receive emails from you etc - in all cases you want messaging that will resonate in the minds of customers or leads. Using the language of your customers is vitally important to how you position your product in the minds of your customer. TL DR - You're about to learn how to do an advanced search on twitter. Wouldn't it be great to find the words your customers use, then your messaging will speak directly to them?
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